Written By: Brian Hall
You found the house, you selected your finishes, you and your crew are hard at work preparing the home for its new owner; but who exactly will that be?
One of the mistakes we see investors make is not deciding on who the end buyer for their project will be. Sure, there is a general idea of the price point of the sales price, but have you really focused to decide on who you are designing the house for so that it stands out and sells fast for the most amount of money?
What if you not only knew who to design the finishes of your house for, but you had a contract with them already and they paid for any upgrades to be done so you did not have to guess where to put that extra oomph in the design?
A few years ago, we decided to give something new a try, called a hard hat tour; and it has been a great success for us and the investors who provide high quality work to their projects.
This tactic is not for everyone. You have to be confident enough in the quality of the work being done to allow people to see the home in an unfinished state. You also have to be willing to possibly pause the project while a contract is worked out. The rewards, though, are tremendous!
Think about it, someone comes in when the project is at a point where the flooring, painting, counters, lighting, drawer pulls, etc are almost ready to be put in. Depending on the timing, there are two or three choices for the buyer to pick thru, like new construction, and it is all written up.
You get the benefit of having a purchaser for your home and gain more money because you are truly offering them a custom design.
The next project you have, call us and we can go over the details and help you maximize your profits, while also benefiting the buyer and improving the community.