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Wondering what a block in Scott’s Addition these days?? Check this out…

party perfect building

A Washington, D.C.-based development firm has joined the party in Scott’s Addition.

An entity tied to Dalian Development, a company with a background in residential and mixed-use projects in dense areas, last week purchased the Party Perfect building at 3210 W. Marshall St. for $3.8 million.

Jeff Johnstone, owner of the locally based party supply company, bought the 50,000-square-foot building in 2010 to house Party Perfect, paying $2.1 million.

“I’m no real estate guru,” Johnstone said of last week’s sale. “Sometimes you’re just at the right place at the right time.”

The building and its 2.6-acre property was most recently assessed for $2.1 million, according to city property records.

Dalian, which is making its first inroads into the Richmond market with this deal, could not be reached for comment by press time.

The privately-held firm was founded in 2012 and has developed nearly 1,000 apartments throughout the Southwest and East Coast, according to its website.

Its new Scott’s Addition asset is positioned for a dense residential or mixed-use project given its recent mixed-use business district rezoning, which allows buildings up to 12 stories and reduces parking requirements.

“Right now it’s a land bank for them,” said Reid Cardon, a broker with S.L. Nusbaum who represented Dalian during the May 17 transaction. “They are buying the property for future development, but have no immediate plans at this time.”

While no plans have been filed for the site, a possible prototype could be the company’s recently completed Dalian on the Park development in Philadelphia, which includes a 10-story, 293-unit apartment building with a ground-level Whole Foods, along with 43,000 square feet of external and internal amenity space that includes a pool. The firm also has another apartment community – Dalian Monterrey Village – set for construction in San Antonio.

Johnstone said Party Perfect will remain in the building, along with co-tenant Brass Beds of Virginia, both of which have a three-year lease in place.

Like many tenants and property owners in Scott’s Addition, Johnstone said the neighborhood was quite a different place when he bought the building from Brass Beds of Virginia eight years ago.

“It was a great location for us,” Johnstone said. “It had high ceilings, it had great access to interstates … it worked for us.”

As Scott’s Addition began transforming into an entertainment, and residential and commercial hub, Johnstone said he was approached by Dalian about two years ago.

“They made me an offer,” Johnstone said. “But I wasn’t ready to sell then.”

Looking to take a backseat from day-to-day operations at Party Perfect, Johnstone shifted most of the daily business duties to his business partner Nelson Parker and became involved with nonprofit Resurrection Disaster Relief — a faith-based group that conducts emergency repairs to homes for families in need.

He ultimatley agreed to sell the property last year in the hopes of focusing on his mission of giving back to the community.

“I’ve just been so blessed, and selling the property just gave the time to really pursue other things,” Johnstone said. “Leaving Scott’s Addition is going to be bittersweet, but seeing where it is now versus when we moved over here, I know this was the right thing to do.”

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